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Ethos Life Insurance

Copywriters: Me & Matt Rickett
Production: Hua Liu & Miguel Alvarez

Dying is scary. Dying without life insurance is even scarier. Applying for Ethos life insurance takes as little as ten minutes, so you can get insured and stop fearing (as much) for your life every time you step outside. This campaign got a shout-out from Ad Age and has prevented bubblewrap waste across the globe.

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